Online Retailer

Summary

Cheeky Mare launched their company in February 2007 as an online retailer of equine products for the horse and rider. Their growing product range includes innovative products such as the flexi rein together with all the products you would expect to find in an well established tack shop such as saddles, rugs, clothing, lotions etc.

The company strives to differentiate itself it a competitive market by offering exceptional customer service while retaining very competitive pricing.

Many online retailers use drop shipping Drop shipping is the term used to describe online retailers that do not hold stock. Instead, they rely on distributors to send orders directly to customers. This helps the retailer keep costs low but compromises quality of service because distributors can rarely guarentee stocklevels. to supply their goods at a low cost. The company rejected this low investment alternative because stock levels are not guaranteed, which can lead to poor customer service.

Contrast became involved with the company from its inception and we continue to provide support and assistance while the company expands its marketing campaign.

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