Social Networking
Summary / Quick Tips
There are a growing number of social networking sites. Some are general purpose and boast a massive number of members, while smaller sites are often more specialised and cover specific topics. Both types can be valuable targets for your social networking campaigns.
Top 3 General Social Networking Sites
With each of these sites you can find people who have common interests, hobbies, backgrounds etc. The sites allow you to invite people to be your friends and then update your status to tell them what you are doing and what's happening in your day to day life. You can set up your own profile with photographs, videos, have your own blog, chat in forums and start your own groups.
- Facebook - 175 million users. The most popular social network. Well known for making use of various gadgets, gimmicks and viral techniques to keep members active. Stats from Facebook.com 2009
- MySpace - 110 million users predominantly a media site with a strong focus on bands and brands aimed at the younger market. Stats from 'Web Strategy by Jeremiah', Jan 2008
- Hi5 - Over 80 million users a growing community from over 200 nations, but with a strong base in Central America. Stats from Hi5networks.com, 2009
Specialised Social Networking Sites
You can also join social networks which are based around a specific interest (e.g. hobbies, music, food, sports etc.). Niche sites may have fewer members but if you find one with your target demographic the rewards may be greater than using the larger sites. Some examples are:
- LinkedIn - 9 million members, a professional networking site for people looking to outsource services and those looking to gain career contacts.
- NurseLinkup - social networking site for health professionals.
- Fuzzster - a pet lovers social networking site.
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