How To Write a Press Release

Press Releases

Publishers expect press releases to be a certain format. If you don't format them properly you may not get taken seriously.

Here are some press release writing tips:

Keep it simple and to the point.
Have a great headline.
Include a strong call to action for the reader, e.g. "Visit our website for further details: www.ContrastWebSolutions.co.uk", or "Order now by calling 0000 0000000" .
Try to be different. Ask yourself, would it catch your eye if you were flicking through the publication?

Here are some tips on how to structure your press release:

Try to keep it to one A4 page. Give journalists just enough information to get them interested and then they will contact you for more information.
If you have to go onto further pages, make sure all pages are numbered.
Use 1.5 line spacing.
Use a minimum of 11pt font.
Use standard and clear font such as Arial.
Type PRESS RELEASE as a header.
Always date the release and indicate when it needs to be released to the public.
The headline should be in capitals. Make sure it instantly conveys the nature of the story. If they just read your headline and come up with a clever or witty title for the story, it is more likely to be printed.
Write the release in the 3rd person rather than saying, I or we.
Avoid using exclamation marks.
Paragraphs should be simple and short. Try to keep each paragraph under 60 words long.
Include contact details at the foot of the release for more information.
Include a short summary of your company background on a separate page.
Write Ends when you have finished your last paragraph.

Download our Free Press Release Template

We have prepared a Free Press Release Template to save you time and further demonstrate the typical content and layout.

You can download and view the PDF Press Release Template.

Or, you can download and edit the Open Office Press Release Template.