Measure the Success of Your Press Release

Press Releases

Summary / Quick Tips

Get copies of each of the publications you appear in.

Calculate and record how many people you expect to see your press release and how much comparable advertising would have cost.

Final Checks

It's rewarding to see your press release in print and if you do it well it can be a very cost effective marketing technique.

Make sure that you get a copy of each publication that prints your release and file them as part of your marketing records.

Calculate how much coverage you have gained and analyse the results it has generated. To measure the success of your press release you need to look at:

The number of column inches gained.
The exposure, i.e. the readership figures for each publication.
The value, i.e. what comparative advertising in each publication would have cost you.

Your press release is likely to hold more credibility than an advertisement and will have only cost you your time and effort.

This can be an ideal and cost effective marketing technique for small businesses and start-ups. If you do it well, it can provide a highly effective competitive advantage for your company and may save you thousands of pounds on advertising.

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